about us

Twenty-Two Years In, We Still Haven’t Agreed On The Best Way To Do This.

Some agencies have a process. A proven formula. A deck they’ve been running since 2005.

We’ve got something less tidy: a room full of people who genuinely cannot leave an idea alone. A team that mulls over a brief that seems fine but ultimately spends another hour or two asking whether fine is really the ceiling. Sounds like a slow burn, but definitely hella noisier! Mutating with core formulas, our solutions keep the audience coming back to the madness of our ingenuity.

Heartfelt gratitude to many of our clients, keeping our heads agile and enabling us to forge campaigns which capture the imagination! Throughout these years, many passionate people came and went. This era we have AI for everyone to embrace. The push and pull effect is on everyone, and it’s such a radical kid that promises both chaos & happiness.

Today, we’re a Singapore-based full 360 integrated agency spanning experiential, activation, digital and integrated campaigns, alongside our own Originals — conceptual solutions combining business insights with creative solutions we develop in-house rather than wait to be briefed on. The formula never did show up. We stopped looking. Bring us the brief nobody’s cracked yet.