INNISFREE
COLOR PALETTE
When Choice Becomes The Whole Pitch
My Palette’s biggest asset was never a single shade. It was the freedom to combine dozens of them into something nobody else was wearing.
The challenge was making that freedom tangible in a retail moment — so instead of talking about customisation, we built an experience where shoppers could physically test it, guided by Beauty Advisors who turned exploration into confident, considered choices.
That shift — from telling people the product was personal to letting them prove it themselves — is what carried engagement through to the till.
A product built on choice only works if people actually get to choose. We just gave them the space to do it.
Have a proposition that’s stronger felt than told?
Let’s design the moment that proves it.
Homesoy
#SOYWHAT
We Turned a Grocery Aisle Regular Into a Street-Level Sensation
In a crowded plant-milk market, being “healthy” isn’t enough to get noticed. So we took the brand out of the fridge and onto the streets, giving people a reason to stop, laugh, and taste something they’d remember.
With local humour, hands-on fun, and treats people didn’t expect, we turned a familiar carton into a genuine talking point.
You don’t win the plant-milk aisle from the shelf. You win it from the street.
Want your everyday product to feel like an event? We turn familiar brands into moments people actively seek out. Let’s talk about your next activation.
Book a meetup — let’s get your brand off the shelf and into the conversation.
GIORDANO SINGAPORE
DISNEY CHRISTMAS
We Snuck A Little Childhood Into Orchard Road’s Christmas
Orchard Road at Christmas already fights for attention — lights, crowds, a hundred other stores doing their own version of festive. Giordano needed a reason people would actually stop walking.
So we borrowed a bit of nostalgia. Familiar faces, a dash of movie magic, wrapped around everyday fashion people already loved wearing.
The result wasn’t just another seasonal collection. It was the kind of window display people paused for, photographed, and walked into.
Sometimes the fastest way to a shopper’s heart is a character they grew up with.
Got an IP partnership waiting for the right moment?
Let’s make it the reason people stop scrolling and start shopping.